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Welcome! Finally a place for tax professionals and accountants to come to which is here to help you to create the business you have always dreamed of. For years, we suffered with the same client headaches, stress of deadlines, and the fear of a never-ending cash flow yo-yo (the riches of tax season versus the suffering of the fall-winter time). This blog is a place created for “YOU.”
Every week, we will offer you our thoughts, feelings and newest creative ideas to transform your business. We are tax professionals like you but, unlike you, we do not “NEED” to work year-round. Subscribe to our blog and hear “why.”
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Lyn Benkendorf & Michael Brier
TaxMarketingForYou.com
Helping accounting clients and marketing
Written by Michael Brier
Saturday, 05 September 2009 14:49
In today's cutthroat world one can easily become blind to one's true intention of helping others.
But in your position, you are among the elite, the top one percentile of the population when it comes to helping others.
You help others significantly and importantly... and a lot more than others do. More than most people help others... and usually a lot more than those you help would help you in exchange.
Helping others is one of those innate purposes of life, really. Some believe we exist for the very purpose of helping. Certainly everyone agrees that "having helped" is one of the best feelings ever.
So, why is help such a muddled and often upsetting subject then?
Well, I'm not sure I have the answer to that but personally I've noticed that it can be soul destroying to anyone if his help is not accepted and somewhat appreciated or if the helpful intention is not even SEEN for what it is.
We've all had to experience being looked at as if we are a MONSTER because our intention to help was misinterpreted for something else altogether.
Internet is different from any other media on Earth in many aspects - but in particular when it comes to marketing and advertising.
The reason people invest in equipment and a broadband connection is to access a gigantic source of FREE information.
They don't pay in order to view adverts or sales messages... or really any kind of "commercial message or presentation."
Thus the most usual mistake a CPA firm makes is to assume that Internet works the same way as any other medium in terms of marketing and presentation.
Off line media works that way.
Internet doesn't.
This is the FIRST reason why the presentation of your accounting firm and its services online brings NO RESULTS. If it is a traditional presentation then chances are that there won't be any contacts resulting from your online presence.
Of course, unless you're web pages have been OPTIMIZED for the most popular (and accurate) search terms, and unless you have an active program exchanging links with RELATED sites, it is not likely that you'll receive many visitors as no one will FIND your web site from among the perhaps 100 MILLION commercial web sites on the Internet.
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